About us: We are a fast-growing IT and Tech agency delivering innovative digital solutions to clients across diverse industries. We specialize in web and app development, UI/UX design, cloud services, and digital transformation. We're looking for a dynamic and driven Digital Marketing Executive to join our team and lead impactful marketing campaigns that drive results. Responsibilities Develop, implement, and manage digital marketing campaigns across channels including SEO, SEM, social media, email, content, and performance marketing. Plan and execute strategies to increase online visibility, brand awareness, lead generation, and measurable conversions. Manage social media platforms such as LinkedIn, Instagram, and Twitter, including content scheduling and audience engagement. Conduct keyword research, competitor analysis, and implement SEO strategies using tools like SEMrush and Ahrefs. Optimize website content, meta tags, internal linking, and technical elements to improve search rankings on Google. Build high-quality backlinks and execute off-page SEO strategies to increase organic visibility and website authority. Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and LinkedIn with focus on ROI, CPA, and ROAS. Monitor, analyze, and report campaign performance using tools like Google Analytics and Google Search Console. Conduct A/B testing for ads, landing pages, and creatives to improve campaign performance and conversion rates. Collaborate with content writers, designers, and developers to create engaging, conversion-focused marketing assets. Stay updated with the latest digital marketing trends, tools, and technologies. Manage team execution and coordinate with clients to ensure smooth project delivery, optimization, and reporting. Candidate preference: Mumbai-based candidates only. Skills Required Digital & performance marketing expertise Google Ads, Meta Ads, LinkedIn Ads SEO, SEM & keyword research Google Analytics & Search Console Lead generation, ROI, CPA, ROAS A/B testing & campaign optimization Social media & content marketing Strong communication & presentation skills Team handling & coordination abilities Client management & stakeholder communication