Job Summary We are looking for a proactive and enthusiastic Marketing Automation Intern to join the team at Weaddo. This internship offers hands-on exposure to Zoho CRM, marketing automation workflows, campaign execution, and customer engagement strategies. The ideal candidate should have a basic understanding of CRM tools, email marketing, and digital marketing concepts, along with a willingness to learn and grow in the marketing automation domain. Key Responsibilities Technology & Implementation: Assist in managing and updating Zoho CRM and related tools such as Zoho Campaigns and Zoho Marketing Automation. Support the creation and maintenance of workflows, automation rules, and lead management processes. Help integrate forms, websites, and third-party tools with Zoho CRM. Ensure proper data management and CRM hygiene. Provide basic support for campaign setup and automation tasks. Strategy & Execution: Assist in executing email marketing and lead nurturing campaigns. Support multi-channel marketing campaigns across email, WhatsApp, and web platforms. Help create audience segmentation and campaign lists. Participate in campaign testing and performance tracking. Coordinate with the marketing team for campaign execution activities. Analysis & Reporting: Monitor campaign performance metrics such as open rates, CTR, and conversions. Help prepare campaign reports and dashboards. Assist in identifying improvement opportunities for ongoing campaigns. Support A/B testing activities and documentation. Collaboration & Learning: Work closely with marketing, design, and account management teams. Learn CRM and automation best practices within the Zoho ecosystem. Document workflows and maintain campaign records. Stay updated with the latest marketing automation trends and tools. Preferred Skills & Qualifications Basic understanding of CRM and digital marketing concepts Familiarity with Zoho CRM or similar CRM tools is a plus Interest in email marketing and automation workflows Basic knowledge of Excel/Google Sheets and reporting tools