Job Description: ● Managing an entire portfolio of brands assigned along with monitoring JAM & SAM ● Identify the digital landscape for brands and create performance marketing strategies with a focus on Google Ads and Meta Ads to grow the business ● Plan, execute, and optimize paid campaigns across Google (Search, Display, YouTube) and Meta platforms (Facebook & Instagram) ● Taking morning & evening reviews with the team ● Should have good communication & negotiation skills ● Coordinating with several teams to ensure smooth workflow ● Should have a good track record of delivering assigned targets ● Ownership of paid media performance across primary platforms (Google & Meta) ● Managing and scaling campaigns across new and existing platforms ● End-to-end coordination for campaign launches as per SOPs ● Optimizing campaign budgets and negotiating with vendors/platform partners for commercial feasibility KRA ● Analyse and provide insights around campaign performance, CTR, CPC, Leads, and other key paid marketing metrics using dashboards and tools ● Oversee performance of the portfolio and optimize campaigns based on data-driven decisions (daily/weekly reviews) ● Produce, develop, and implement high-performing paid marketing strategies across Google Ads and Meta Ads ecosystems ● Manage initiatives aimed at increasing traffic, conversions, and ROI through performance marketing ● Conduct A/B testing for creatives, audiences, and landing pages ● Manage and ensure accountability of internal and external resources What is expected from our employees ● Not just working as per the system, but improving systems – Build, Innovate, and Evolve ● Strong intent to scale brands using performance marketing channels ● Problem solver, not just a problem reporter ● Hands-on approach toward campaign execution and optimization ● Availability when required to ensure campaigns run smoothly and efficiently ● Highly organized – maintaining structured campaign plans and To-Do lists ● Continuous learning mindset, especially in Google Ads & Meta Ads updates, trends, and tools Qualification: ● Engineer/BBM/BSc/MBA with minimum above 60% in 10th, 12th, and graduation ● Master's Degree in Marketing/Sales preferred ● Strong fundamentals in Google Ads and Meta Ads (campaign setup, targeting, bidding, creatives, analytics) ● Very good vocabulary in English and Hindi ● Microsoft Excel (very good working knowledge) ● Experience: 0–1.5 year (internships or certifications in performance marketing preferred) ● Maintains a To-Do List #GoogleAds #MetaAds #DataDriven #MarketingAnalytics #ABTesting #ExcelSkills #CampaignOptimization