Manage and maintain social media platforms including Instagram, Facebook, YouTube. Create engaging content such as posts, reels, stories, captions, and basic creatives. Plan and execute social media campaigns to increase brand awareness and engagement. Monitor social media trends, competitor activities, and audience preferences. Coordinate with designers, influencers, and internal teams for campaign execution. Track performance metrics such as reach, engagement, followers, and conversions. Respond to comments, messages, and audience queries professionally. Assist in paid advertising campaigns and promotional activities.