We are looking for a performance marketing specialist to manage and scale paid campaigns across digital platforms. The role focuses on driving measurable results such as leads, conversions, and ROI through data-driven strategies. Key Responsibilities Plan and execute performance marketing campaigns across Meta Ads, Google Ads, and other platforms. Optimize campaigns to improve ROI, conversions, and cost efficiency. Should know SEO and all parts of digital marketing Analyse campaign performance and implement data-driven strategies. Conduct A/B testing for creatives, audiences, and ad copies. Manage budgets and scale high-performing campaigns. Work closely with the creative team for ad creatives and landing pages. Track key metrics such as CPC, CTR, CPA, and ROAS. Stay updated with industry trends and platform updates. About Company: Lead Nexus is a creative branding and social media agency dedicated to helping brands build a strong and meaningful presence in the digital world. We believe that a powerful visual identity and clear communication are the foundation of every successful brand.