About Nakshatra Kids Nakshatra Kids is a leading kidswear brand in South India, known for delivering premium quality and stylish fashion for children, located in Kodakara, Thrissur. With a strong and growing presence in both offline and online retail, we are recognised for our quality and style across the region and are looking for a dedicated digital marketing executive to join our in-house marketing team. This role offers the opportunity to work directly from our store location, collaborating with a team that manages both digital and physical retail operations. Job Overview As a digital marketing executive, you will be responsible for the end-to-end execution of our digital growth strategy. You will work closely with our existing marketing and sales teams to drive high-quality traffic, improve our search engine rankings, and manage our online store. This role requires a blend of technical SEO knowledge, creative campaign management, and data-driven decision-making. Key Responsibilities & Detailed Duties 1. SEO Strategy & Execution (Primary Focus) Organic Growth: Focus on improving the website's search engine rankings to drive more organic traffic. On-Page & Off-Page SEO: Implement basic SEO techniques, including optimising meta tags, improving internal linking, and executing backlink-building activities. Content Optimisation: Refine product descriptions and site content to ensure they are SEO-friendly and rank effectively for relevant keywords. 2. Shopify Store Management Digital Inventory: Manage and update our Shopify-powered online store with new arrivals and seasonal collections. Site Maintenance: Ensure product pages are accurately updated and reflect the latest items available in our offline stores. 3. Performance Marketing Support Campaign Monitoring: Assist the team in planning and monitoring performance-based campaigns across Meta Ads (Facebook & Instagram) and Google Ads. Insight Reporting: Track digital growth trends and provide data-driven insights to help the team improve overall marketing results. Requirements & Qualifications Experience: 0-1 years of professional experience in a digital marketing role is required. SEO Expertise: You must demonstrate high proficiency in both on-page and off-page SEO techniques. Technical Familiarity: Direct experience managing Shopify stores and running paid ad campaigns (Meta/Google) is highly preferred. Analytical Mindset: A strong ability to interpret data and translate it into successful marketing strategies. Collaborative Spirit: Excellent communication skills and the ability to work effectively within a team environment.