Social Media Associate | If it's boring, don't post it. About Pocketful We're here to make markets impossible to ignore. Backed by Pace. Built by operators. Moving fast enough to make traditional platforms look slow. Content is not a support function here. It's distribution. It's growth. It's leverage. What This Role Really Is You don't handle social media. You Create Content People Stop for Engage with Share You're responsible for output, speed, and relevance . Not just posting — making it land . What You'll Actually Do Content Creation (Daily Output) Ship high-quality content every single day (posts, reels, threads) Write copy that's sharp, scroll-stopping, and not generic Work with design/video to turn ideas into fast, consumable content Distribution & Execution Post across Instagram, LinkedIn, Twitter/X with intent Maintain a tight, consistent content pipeline (no dead days) Ensure everything going out is clean, on-brand, and fast Trend Hijacking (Speed Matters) Spot trends early and act before they peak Adapt formats to fintech, markets, and trading Turn ideas into content within hours, not days Community & Engagement Reply to comments and DMs like a human, not a bot Build conversations, not just replies Turn engagement into brand recall Performance & Iteration Track what works (and what flops) Double down on winners, kill weak formats Obsess over engagement, reach, and shareability Who This Is For You've already tried building something online (page, reels, content, anything) You understand what makes content work vs just exist You can write clean, sharp copy without overthinking You move fast and don't wait for perfect You care about output quality and consistency Who This Is NOT For If you need 3 approvals to post If you think content calendar = creativity If you're slow If your work looks like every other brand What We Care About Taste Speed Consistency Output Not your degree. Not your certifications. What You Get Real ownership from day 1 Direct exposure to how content drives growth A chance to build a brand people actually follow A fast feedback loop — you'll know what works Baseline Requirements (Non-Negotiable) 0–1 year experience OR proof of work (portfolio / page / content) Basic understanding of Instagram, LinkedIn, Twitter/X formats Ability to write clear, concise copy Willingness to learn fast and execute faster Good to Have (Edge) Interest in finance / markets / trading Basic design or video editing sense Experience with reels, memes, or short-form content Details Location: Okhla, New Delhi (in-office, no exceptions) CTC: Fixed + performance upside How To Stand Out Don't just apply. Send Us 3 content ideas for Pocketful Or 2 posts you think we should have made at [HIDDEN TEXT]