Job description About the Role We are looking for a motivated and enthusiastic fresher who is eager to build a career in digital marketing. The candidate will be responsible for assisting in PPC (Pay-Per-Click) campaigns and SEO (Search Engine Optimization) activities to improve online visibility and generate quality leads. Key Responsibilities PPC (Paid Marketing): Assist in creating and managing ad campaigns on platforms like Google Ads and social media Monitor campaign performance and optimize ads for better ROI Perform keyword research and competitor analysis Generate basic reports on campaign performance SEO (Organic Marketing): Conduct keyword research and implement SEO strategies Optimize website content (on-page SEO) Work on off-page SEO activities like backlinks, directory submissions, etc. Monitor website rankings and traffic using tools Required Skills Basic understanding of digital marketing concepts Interest in PPC and SEO Good analytical and problem-solving skills Basic knowledge of tools like Google Analytics, Google Search Console (preferred but not mandatory) Good communication and willingness to learn