Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Development of applicators * Training & development of new applicators for white cement applications, new products on a regular basis in the assigned sales area Implementing Vikas schedules Organising and conducting training sessions for applicators for review & skill enhancement at head quarter level KRA2 Customer Service Customer service by providing effective customer care to enhance customer loyalty & satisfaction * Visiting & supervising sites for better execution of job Finding solutions to the customers problems & issues Attending product & execution related complaints KRA3 Demand generation * Organizing and conducting demand generation activities like Architects / Builders / Painting Contractors and Painters & Masons Meet , trade exhibitions, customer awareness camps, counter meets etc as per plan Conversion of various applications to BW applications by casting samples, follow up & providing applicators for execution for increasing white cement market potential Ensuring sampling of white cement applications, new products in coordination with Projects personnel for their approval Providing handy samples of various white cement applications, new products to retail team for promotion through retail network Arranging samples of various finishes for trade exhibitions and customer awareness camps etc. Conducting purity campaigns to educate our customers and enhancing the brand image KRA4 Attending Customer Quality Complaints To resolve complaints promptly & to the best of customer satisfaction in order to develop long term relationship with the customer. * Visit to site and physically examine the application sites. To organize testing of product through R&D. Feedback to Customer & CASC Head. Regular testing of product through independent laboratory. CRM KRA5 CRM: CRM & appraising the management regarding competitors activities * Organizing and conducting factory visits of applicators to ensure their loyalty Providing technical support to direct users & helping them in getting better quality for maintaining good relations Monitoring competitors product quality by collecting samples and sending the same to factory for analysis Briefing the retail team for competitors quality and arranging comparative analysis and reports on regular basis Training Organizing and conducting training sessions for team members for white cement applications, new products Solving the product & applications related problems & queries of team members on a regular basis KRA6 Training * Organizing and conducting training sessions for team members for white cement applications, new products. Solving the product & applications related problems & queries of team members on a regular basis