About ZET: At ZET, we believe that passion fuels those who shape the world. Our team is on a mission to make a real impact by driving financial inclusion and accessibility across Bharat. With over 500 million online users in underserved regions, we are building an ecosystem that connects consumers to trusted financial solutions that were once out of reach. Empowered by technology and trust, we are making financial services more affordable and within reach for the next billion Indians. Through our ZET platform (B2C), we focus on empowering individuals, especially those new to credit (NTC) or with low credit scores, to build and improve their CIBIL scores. One of our key offerings is the Magnet FD Credit Card, co-branded with SBM. The Magnet card plays a pivotal role in helping users from Tier 2, 3, and 4 cities boost their credit scores. By providing insights & solutions into their creditworthiness, consumers are empowered to make informed financial decisions, unlocking opportunities for loans, mortgages and greater financial stability. On our ZET Partner (B2B) platform, we connect communities in Tier 3 and 4 cities to a wide network of financial brands and credit products. By leveraging a trusted network of agents, we bridge the gap between consumers and top banks, making financial services more accessible and tailored to the specific needs of these underserved markets. In March 2022, we proudly raised $13M in our Series A funding, bringing our total funding to $18M. We're fortunate to be backed by renowned investors like General Catalyst, Nexus, Sequoia Surge, Waterbridge, and other leading angel investors. What began in 2019 with just two people has now grown into a spirited team, united by a common mission to drive fintech innovation for Bharat.. Problems we are solving Lack of awareness - Consumers are unaware of the best financial solutions in the market. No proper medium - Fintech brands find it difficult to reach out to the right consumers in tier 2,3 & 4 cities. Trust deficit - Unlike an urban user, consumers from rural areas lack trust in modern fintech services & products. The rise of ZET April 2019, Founded by Manish Shara & Yash Desai August, 2020, Raised Seed Funding led by Waterbridge Ventures July 2021, Raised $5 M led by Sequoia's Surge, Nexus Venture Partners & renowned Angel investors. March 2022, Raised $13M in Series A round led by General Catalyst & renowned Angel investors. Angel Investors who trust our mission Kunal Shah - Co Founder, CRED Kalyan Krishnamurthy- CEO Flipkart Harshil Mathur - Co Founder, Razorpay Vidit Aatrey - Founder & CEO, Meesho Sujeet Kumar - Co Founder, Udaan Lalit Keshre - CEO, GROWW Gaurav Munjal - Co-founder & CEO, Unacademy Aakrit Vaish - Co-founder & CEO, Haptik Jitendra Gupta - Founder, Jupiter Amrish Rau - CEO PineLabs Gokul Rajaram - Product & Business, Doordash Why ZET High-end Technology Make in India Accelerated Growth Build for next Billion users Fast pace & Innovation Opportunity to Thrive What you'll do: Write compelling, high-conversion copies across product and performance marketing campaigns Create content across formats including push notifications, emailers, WhatsApp campaigns, newsletters, decks, landing pages, and more Work closely with marketing and product teams to bring campaigns and ideas to life Take ownership of execution and thrive in a fast-paced environment What we're looking for: Exceptional command over language and storytelling Comfortable with both short-form and long-form writing Strong interest in fintech, especially the credit cards ecosystem Someone who enjoys hands-on execution and ownership-heavy roles Knowledge of multiple Indian languages is a plus Bonus points if you're comfortable speaking to the camera Bachelor's/Master's degree in Marketing, Communications, Journalism, or related fields preferred