Marketing Analyst (Bangkok Based, relocation provided)

About the Role

This Marketing Analyst role is a key part of the Performance Marketing Team at Agoda, a world leader in online marketing. As a Marketing Analyst, you will be responsible for analyzing and optimizing marketing campaigns across various channels, including search, display, and modeling. You will work closely with experts from diverse backgrounds to develop and implement data-driven marketing strategies that drive business growth.

Key Responsibilities

• Develop and execute data-driven marketing strategies to improve campaign performance and customer lifetime value.
• Analyze and optimize search engine marketing campaigns on Google, Bing, Baidu, Naver, and other search engines.
• Test, analyze, and optimize display campaigns on Facebook, Twitter, Instagram, and other social media platforms.
• Model and analyze vast amounts of data generated by experiments to develop predictive models for optimization.
• Build and maintain dashboards for account managers to track campaign performance and make data-driven decisions.
• Collaborate with cross-functional teams, including marketing, product, and data science, to develop and implement marketing strategies.
• Stay up-to-date with the latest marketing trends, technologies, and best practices to continuously improve campaign performance.

Skills & Qualifications

• Bachelor's Degree or higher in a quantitative subject, such as computer science, mathematics, engineering, statistics, or science.
• Proficiency in Excel and experience with data analysis packages or databases, such as SAS, R, SPSS, Python, VBA, or SQL.
• Good numerical reasoning skills and ability to communicate fluently in English.
• Intellectual curiosity and ability to learn and adapt quickly to new technologies and marketing strategies.
• Experience in digital marketing, data science, or a related field is highly desirable.

What You'll Learn

In this role, you will have the opportunity to learn and grow by working closely with experts from diverse backgrounds. You will develop your skills in data analysis, marketing strategy, and campaign optimization, and gain experience working with large datasets and complex marketing systems. You will also have the chance to collaborate with cross-functional teams and contribute to the development of marketing strategies that drive business growth.

Resume Tip

When applying for this role, be sure to highlight your experience with data analysis packages or databases, such as SAS, R, SPSS, Python, VBA, or SQL. Emphasize your ability to communicate complex data insights to non-technical stakeholders and your experience with marketing analytics tools, such as Google Analytics or Adobe Analytics. Additionally, be sure to showcase your skills in Excel and your ability to work with large datasets.