PPC Specialist

About the Role

As a PPC Specialist at CausalFunnel, you will be responsible for creating, optimizing, and managing PPC campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. Your primary goal will be to maximize Return on Ad Spend (ROAS) by monitoring campaign performance and suggesting adjustments. You will also be responsible for conducting keyword research and audience analysis for targeting, as well as preparing performance reports and providing actionable insights.

Key Responsibilities

• Manage PPC campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research and audience analysis for targeting.
• Prepare performance reports and provide actionable insights.
• Create high-quality, engaging, and SEO-friendly content, including blogs, articles, website copy, and email campaigns.
• Collaborate with the marketing team to develop content ideas and editorial calendars.
• Perform on-page and off-page SEO tasks, including keyword research, meta tag optimization, backlink building, and technical SEO audits.
• Stay updated with SEO trends and algorithm changes.

Skills & Qualifications

• Good knowledge of PPC platforms such as Google, Facebook, and Pinterest Ads.
• Familiarity with SEO techniques and tools (e.g., Google Analytics, SEMrush, or Ahrefs).
• Strong written communication skills with the ability to create compelling content.
• Bachelor's degree in Marketing, Communications, or a related field.
• Basic understanding of marketing analytics and performance metrics.
• Proficiency in English Content Writing.

What You'll Learn

As a PPC Specialist at CausalFunnel, you will gain hands-on experience in digital marketing, including PPC campaign management, content creation, and SEO techniques. You will also learn how to analyze performance metrics and provide actionable insights to improve campaign performance.

Resume Tip

When applying for this role, make sure to include specific examples of your experience with PPC platforms, such as Google Ads or Facebook Ads. Highlight your ability to create compelling content and your understanding of SEO techniques and tools. Use specific metrics, such as ROAS or click-through rates, to demonstrate your impact on campaign performance.