Social Media cum Performance Marketer

About the Role

As a Social Media cum Performance Marketer at Expansion Desk, you will be responsible for developing and executing social media strategies that drive business growth and improve brand awareness. This role involves managing social media campaigns, analyzing performance metrics, and making data-driven decisions to optimize marketing efforts.

You will work closely with the marketing team to create engaging content, monitor social media trends, and stay up-to-date with the latest digital marketing tools and technologies.

Key Responsibilities

• Develop and execute social media marketing strategies to achieve business objectives
• Manage social media campaigns across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn
• Monitor and analyze social media performance metrics, such as engagement rates, follower growth, and conversion rates
• Conduct audience segmentation and create targeted content to improve engagement and conversion rates
• Design and implement AB testing to optimize social media campaigns and improve performance
• Collaborate with the content team to create engaging social media content, including graphics, videos, and blog posts
• Stay up-to-date with the latest social media trends, tools, and technologies to improve marketing efforts

Skills & Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 2-4 years of experience in social media marketing or a related field
• Proven track record of success in social media marketing, including experience with social media analytics tools
• Strong understanding of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn
• Excellent communication and content creation skills
• Ability to analyze data and make data-driven decisions
• Familiarity with digital marketing tools, such as Hootsuite, Sprout Social, or Buffer
• Certifications in social media marketing or digital marketing are a plus

What You'll Learn

This role offers a unique opportunity to learn and grow in the field of social media marketing and digital marketing. You will gain hands-on experience with social media analytics tools, content creation, and campaign management. You will also develop strong communication and problem-solving skills, which are essential for success in this field.

As a Social Media cum Performance Marketer at Expansion Desk, you will have the opportunity to work with a talented team of marketers and learn from their experiences. You will also have access to ongoing training and development opportunities to help you stay up-to-date with the latest industry trends and technologies.

Resume Tip

When applying for this role, be sure to highlight your experience with social media analytics tools and your ability to analyze data and make data-driven decisions. Also, include specific examples of successful social media campaigns you have managed in the past, including metrics and results.

Additionally, be sure to tailor your resume to the specific requirements of the job description. Use keywords from the job description, such as 'social media marketing,' 'content strategy,' and 'audience segmentation,' to help your resume pass through applicant tracking systems (ATS) and catch the eye of the hiring manager.