Digital Marketing

About the Role

The Digital Marketing Specialist role at Flourishers Edge involves planning, executing, and optimizing online marketing strategies to enhance brand visibility, drive traffic, and generate leads.

This role demands a blend of creativity, analytical skills, and technical expertise to thrive in a fast-paced environment.

Key Responsibilities

• Develop and implement effective digital marketing strategies aligned with business goals.
• Conduct keyword research, optimize website content, and manage backlinks to improve organic rankings.
• Manage paid campaigns on platforms like Google Ads, Bing Ads, and social media to maximize ROI.
• Develop and execute social media strategies, create engaging posts, and track performance metrics.
• Collaborate with content creators to develop blog posts, newsletters, and infographics that resonate with the target audience.
• Design and execute email campaigns to nurture leads and maintain customer engagement.

Skills & Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proficiency in SEO and SEM strategies.
• Expertise in managing paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Knowledge of website analytics tools (e.g., Google Analytics, Hotjar).
• Familiarity with CRM and marketing automation tools such as HubSpot or Marketo.
• Basic understanding of HTML, CSS, and CMS platforms like WordPress.
• Certification in Google Ads, Google Analytics, or HubSpot (preferred).

What You'll Learn

In this role, you'll gain hands-on experience in digital marketing, including SEO, PPC, social media management, content marketing, and email marketing.

You'll also develop skills in data analysis, problem-solving, and project management, which are essential for success in this field.

Resume Tip

When applying for this role, make sure to highlight your experience with digital marketing tools and platforms, such as Google Ads, Facebook Ads, and HubSpot.

Include specific examples of your work, such as successful campaigns or projects you've managed, to demonstrate your skills and expertise.