Content Strategist Intern

About the Role

This Content Strategist Intern role is ideal for someone passionate about advertising, consumer psychology, social media, and performance marketing. You'll work closely with our creative and performance marketing teams to develop engaging content ideas and high-converting ad strategies for leading D2C brands.

As a Content Strategist Intern, you'll be responsible for assisting in developing content strategies for paid campaigns across Meta, Google, and short-form video platforms.

Key Responsibilities

• Assist in developing content strategies for paid campaigns across Meta, Google, and short-form video platforms.
• Research customer personas, audience behavior, market trends, and competitors.
• Brainstorm creative campaign ideas, ad angles, hooks, and messaging concepts.
• Write engaging ad copy, headlines, captions, CTAs, and video scripts for digital campaigns.
• Support the team in creating multiple creative variations for A/B testing.
• Collaborate with graphic designers, video editors, and performance marketers to bring creative ideas to life.
• Analyze winning ad creatives and identify emerging content trends.

Skills & Qualifications

• Pursuing or recently completed a Bachelor's degree in Marketing, Mass Communication, Advertising, Journalism, English, Business, or a related field.
• Strong interest in content strategy, advertising, performance marketing, and digital media.
• Excellent written English and creative thinking skills.
• Basic understanding of social media platforms and digital marketing.
• Ability to research, organize ideas, and communicate effectively.
• A proactive attitude, willingness to learn, and ability to work in a fast-paced environment.
• Preferred skills: Creative writing and storytelling, basic understanding of customer psychology and consumer behavior, familiarity with Meta Ads, Google Ads, or performance marketing concepts, knowledge of Canva or AI content tools.

What You'll Learn

As a Content Strategist Intern, you'll gain hands-on experience working on real client campaigns, mentorship from experienced creative strategists and performance marketers, and exposure to D2C marketing, advertising, and creative strategy.

You'll also have the opportunity to build a strong portfolio of high-performing ad creatives and potentially secure a full-time opportunity based on performance.

Resume Tip

When applying for this role, make sure to highlight your creative writing and storytelling skills, as well as any experience you have with social media platforms and digital marketing. Use specific examples to demonstrate your ability to research, organize ideas, and communicate effectively.