Performance Marketing

About the Role

This Paid Media role at SRV Media involves planning, executing, and optimizing paid advertising campaigns across multiple digital platforms to achieve client objectives and maximize ROI.

As a key member of the performance marketing team, you will be responsible for delivering data-driven campaigns that generate measurable business growth for our clients.

You will work closely with the creative, content, and account management teams to ensure seamless campaign execution and meet KPIs such as ROAS, CPA, CPL, CTR, and conversions.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Monitor campaign performance and optimize budgets, bidding strategies, audiences, and creatives to improve results.
• Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategies.
• Track campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
• Prepare performance reports with actionable insights and recommendations to stakeholders.
• Collaborate with cross-functional teams to ensure campaign execution and meet client objectives.
• Stay updated with the latest digital advertising trends, platform updates, and industry best practices.

Skills & Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong understanding of campaign optimization, audience targeting, and conversion tracking.
• Knowledge of Google Analytics, Google Tag Manager, and reporting tools.
• Strong analytical and problem-solving skills.
• Excellent communication and time management abilities.
• Google Ads and Meta certifications are a plus.
• Experience with LinkedIn Ads, YouTube Ads, or other paid media platforms.
• Familiarity with conversion tracking, pixels, and UTM parameters.
• Advanced Excel or Google Sheets skills.
• Understanding of A/B testing and landing page optimization.

What You'll Learn

In this role, you will gain hands-on experience with paid media platforms, campaign optimization, and data-driven decision making.

You will learn how to analyze campaign performance, identify areas for improvement, and implement data-driven optimizations to maximize ROI.

This role will also provide opportunities to work with a cross-functional team, collaborate with clients, and develop your skills in digital advertising, marketing, and analytics.

Resume Tip

When applying for this role, be sure to highlight your hands-on experience with Google Ads and Meta Ads Manager, as well as your understanding of campaign optimization and audience targeting.

Include specific examples of how you have used these skills in previous roles or projects to demonstrate your capabilities and enthusiasm for performance marketing.