Paid Media Analyst

About the Role

This high-ownership Paid Media Specialist role involves managing 2–4 B2B SaaS accounts end-to-end, focusing on strategy, execution, and optimization to drive pipeline and revenue outcomes.

You'll be working with a range of paid media channels, including Google Ads, Microsoft (Bing) Ads, LinkedIn Ads, Meta Ads, Reddit Ads, and X (Twitter) Ads, to build and refine audience segments, ensure accurate tracking, and develop full-funnel strategies tied to pipeline and revenue.

Key Responsibilities

• Plan, launch, and optimize campaigns across various paid media channels, including Google Ads, Microsoft (Bing) Ads, LinkedIn Ads, Meta Ads, Reddit Ads, and X (Twitter) Ads.
• Manage budgets, bids, and pacing aligned to revenue goals, ensuring optimal ROI and pipeline growth.
• Build and refine audience segments using intent-based, firmographic, ABM lists, retargeting, and lookalike targeting.
• Ensure accurate tracking of conversions, using UTMs, CRM integration, and other tools to measure campaign performance.
• Develop full-funnel strategies tied to pipeline and revenue, using data-driven insights to inform decision-making.
• Run structured experiments (A/B testing) across creatives, audiences, and bidding strategies to optimize campaign performance.

Skills & Qualifications

• Crm integration
• Ai tools
• Google Ads
• Reddit Ads
• LinkedIn Ads
• Microsoft Bing Ads
• Conversion tracking
• Meta Ads
• Twitter Ads
• Bachelor's degree in Marketing, Business, or a related field
• Basic understanding of AI and machine learning concepts
• Excellent analytical and problem-solving skills
• Strong communication and collaboration skills

What You'll Learn

In this role, you'll gain hands-on experience with AI tools, paid media channels, and data-driven marketing strategies, allowing you to develop a deep understanding of the paid media landscape and drive pipeline and revenue growth.

You'll also have the opportunity to work with fast-growing global SaaS companies, learn from experienced professionals, and contribute to the development of an AI-first marketing engine.

Resume Tip

When applying for this role, be sure to highlight your experience with paid media channels, AI tools, and data-driven marketing strategies. Use specific examples to demonstrate your ability to drive pipeline and revenue growth, and emphasize your analytical and problem-solving skills.

Additionally, consider highlighting any relevant coursework, projects, or certifications that demonstrate your knowledge of AI and machine learning concepts.