Digital Marketing Strategist

About the Role

In this role as a Digital Marketing Strategist at TruckGuru, you will be responsible for developing and executing data-driven digital marketing strategies to increase brand visibility, generate qualified leads, and support business growth across the company's logistics offerings.

Day-to-day, you will plan and manage performance campaigns, optimize SEO and SEM, drive social media and content initiatives, and oversee email marketing and marketing automation activities.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies to increase brand visibility and generate qualified leads.
• Plan and manage performance campaigns across various digital marketing channels.
• Optimize SEO and SEM efforts to improve search engine rankings and drive website traffic.
• Drive social media and content initiatives to engage with customers and promote the company's brand.
• Oversee email marketing and marketing automation activities to nurture leads and drive conversions.
• Analyze campaign performance and prepare reports to recommend improvements and maximize ROI.
• Collaborate with sales, operations, and product teams to ensure marketing efforts align with business objectives and customer needs.

Skills & Qualifications

• Strong skills in digital marketing strategy, SEO, SEM/PPC, and online advertising across platforms such as Google Ads and social media.
• Experience with social media marketing, content marketing, and email marketing to drive engagement and lead generation.
• Proficiency in analytics tools (e.g., Google Analytics, Search Console, ad platform dashboards) and the ability to interpret data and optimize campaigns.
• Familiarity with marketing automation, CRM systems, and lead nurturing workflows.
• Bachelor's degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are an advantage.
• Experience in logistics, transportation, or B2B services is beneficial but not mandatory.

What You'll Learn

In this role, you will gain hands-on experience in developing and executing data-driven digital marketing strategies, analyzing campaign performance, and optimizing marketing efforts to maximize ROI.

You will also have the opportunity to work closely with cross-functional teams, including sales, operations, and product, to ensure marketing efforts align with business objectives and customer needs.

Resume Tip

When applying for this role, be sure to highlight your experience with digital marketing tools and platforms, such as Google Ads, social media, and analytics tools.

Include specific examples of how you have used these tools to drive engagement, lead generation, and conversions in previous roles.