Content & Growth Marketer

About the Role

This Content & Growth Marketing Associate role is an opportunity to build a B2B technology brand from the ground up, working directly with the founders to understand their work, customers, industry, and point of view.

You will be responsible for developing and executing the content strategy for Upscrape, generating original content ideas, writing and editing content for various channels, and creating simple visual content using tools like Canva.

Key Responsibilities

• Develop and execute the content strategy for Upscrape and its founders.
• Generate original content ideas around web data, AI infrastructure, scraping, APIs, startups, technology, and customer problems.
• Write and edit content for LinkedIn, X, Instagram, blogs, newsletters, and other relevant channels.
• Turn founder conversations, voice notes, internal discussions, and rough ideas into polished content.
• Create content formats such as posts, threads, carousels, short-form video scripts, case studies, and campaign concepts.
• Repurpose strong ideas across multiple platforms and formats.
• Manage Upscrape's social media accounts, content calendar, and publishing workflow.

Skills & Qualifications

• Strong writing, editing, and communication skills.
• A creative mindset with the ability to generate original ideas.
• A strong understanding of how content works across platforms such as LinkedIn, X, and Instagram.
• Good editorial judgment and an understanding of what makes content interesting.
• The ability to simplify technical or complex topics without making them generic.
• Strong research skills and attention to detail.
• An interest in startups, technology, business, artificial intelligence, creators, or internet culture.
• A degree in Marketing, Communications, or a related field.
• Familiarity with Canva or similar design tools.
• Basic knowledge of short-form video creation and editing.
• Experience creating carousels, scripts, case studies, or campaign concepts.
• Familiarity with social media analytics and content performance tracking.

What You'll Learn

In this role, you will gain hands-on experience in building a B2B technology brand from the ground up, developing a content strategy, and creating engaging content for various channels.

You will also learn how to work directly with founders, convert unstructured thoughts into clear content, and experiment with new content formats and growth opportunities.

Resume Tip

When applying for this role, make sure to submit a portfolio that showcases your writing, editing, and content creation skills, as well as your ability to think creatively and generate original ideas.

Include links to content, pages, accounts, campaigns, or projects you have worked on, and provide a brief explanation of what you personally contributed to each example.

This will give the hiring team a clear understanding of your skills and experience, and help you stand out as a strong candidate for the role.